Today, we live in a world full of opportunities, if only we choose to see them. Some ways to succeed include breaking free from old ways of thinking, imagining new possibilities and being curious in order to do so. J. Winslow, an expert in business innovation, is dedicated to helping leaders do just that.
Many people feel stuck because of their own thoughts and old ideas, often without realizing it. Winslow’s work is based on a simple idea: the way you’re running your business might no longer be serving you – or your clientele.
Most professionals – in any industry you can think of – tend to stick with what’s considered ‘traditional’ methods. But Winslow asks everyone to think: Are you just following what others have done, or are you creating your own recipe for success? By rethinking their approach, leaders can find new ways to succeed while enjoying and infusing more impact with their work.
Winslow shares some great examples of how fresh thinking can change a business:
Borrowing Ideas from other industries: Most fast food chains got the idea for drive-up windows from banks. Now, we see drive-up services in many areas like dry cleaning and pharmacies. Winslow encourages you to think, “What can I borrow from another industry?”
Innovative Product Delivery: 1-800-FLOWERS started selling flowers by phone. They were one of the first venues to sell via phone even before ordering online was common. Today, you can get many perishable goods, like steaks and lobsters, delivered. She suggests thinking about how you can use this idea in your business.
Combining Ideas for New Innovations: Consider what’s known as a Peanut Butter Cup: two ideas that when combined create an entirely new product or service. Hidden Valley Ranch, for example, took their popular salad dressing and created a variety of new products enhanced with their flavors, such as ranch-flavored chips and dips. This concept can be applied broadly—think about how combining two great ideas can lead to innovative offerings. For instance, fitness centers could merge workout sessions with nutrition coaching, or tech companies could blend software solutions with personalized consulting services. Judy says by exploring how to merge different ideas, you can develop unique products that stand out in the market.
Creating Premium Services: Hotels have had this special service for years, as do some apartment buildings. Now some doctors offer concierge levels as well. Every business has this opportunity, Winslow suggests looking to see how you might do so too, whether you’re cleaning pools, involved in law, coaching, or even comedy – creating a premium package can offer higher-level services adding extra value for all parties.
By looking at and shifting their business models, leaders can reach more people and share their talents with a wider audience, creating new income streams, and leading to higher impact.
Winslow’s message is simple: the power of your brand and the success you want are just beyond the limits of old thinking. Break the mold and create something new. The future is full of potential, waiting for those who are ready to grab it.
