Rituu B Jhaveri, Founder of Rowa’s Jewels, stands at the confluence of tradition and innovation, redefining luxury jewellery with her unique approach. Drawing from her family’s 80-year legacy in diamond trading, she has created a brand that honors heritage while embracing modernity.
In this candid interview, Rituu shares the philosophy, challenges, and milestones that have shaped Rowa’s Jewels into a symbol of timeless elegance and bespoke craftsmanship.
Question 1. Your family’s legacy in diamond trading spans over 80 years, with each generation adding its unique touch. How has this heritage influenced your vision and approach in establishing Rowa’s Jewels?
Answer : Our family’s legacy is more than just a history, it’s the foundation of everything we do at Rowa’s Jewels. Over eight decades in diamond trading taught us the importance of trust, authenticity, and exceptional craftsmanship. It’s about more than business; it’s about carrying forward values that connect us to our roots.
This legacy instilled in me a deep respect for traditional artistry and a commitment to excellence. Growing up, I witnessed the pride our family took in every piece, ensuring it wasn’t just a product but a symbol of quality and care. That’s the philosophy I brought to Rowa’s Jewels, to create timeless designs that resonate with modern audiences while maintaining the essence of our heritage. We strive to honour this legacy by combining classic techniques with modern innovation, ensuring our designs offer the best of both worlds, tradition with a contemporary twist.
Question 2. From crafting pieces inspired by Indian aesthetics to embracing global innovation, Rowa’s Jewels has made a distinct mark in luxury design. What challenges did you face while bridging traditional craftsmanship with modern trends, and how did you overcome them?
Answer : Blending the richness of Indian artistry with global innovation came with its challenges, but they ultimately shaped who we are today. One major hurdle was ensuring traditional craftsmanship retained its essence amidst modern reinterpretations. Artisans needed training to integrate newer techniques like CAD-based design and 3D printing without losing the soul of hand crafted artistry.
Another challenge was meeting the evolving tastes of a younger, trend savvy audience while staying true to timeless designs. By fostering collaboration between traditional artisans and modern designers, we created pieces that seamlessly merged heritage with contemporary appeal. Ethical sourcing also posed challenges. Maintaining quality while committing to sustainable practices required building strong relationships with trusted suppliers. This ensured we stayed true to our values while delivering exceptional craftsmanship.
Through constant dialogue between tradition and innovation, we’ve created a legacy that appeals to both heritage enthusiasts and modern connoisseurs.
Question 3. Your journey from a rich family legacy to founding Rowa’s Jewels has been remarkable. Can you share a defining moment or milestone that shaped the brand’s identity and ethos?
Answer : A defining moment for Rowa’s Jewels was when we revitalized a 100 year old family heirloom for a client. It wasn’t just about redesigning a piece of jewellery, it was about preserving the emotional significance of a legacy while giving it a fresh, modern touch. That experience taught me the profound impact of balancing tradition with innovation, shaping the core ethos of Rowa’s Jewels. Another milestone was realizing the potential to combine traditional Indian craftsmanship with global innovation. This idea became clear during visits to gem cutting workshops, where artisans’ skills highlighted the importance of preserving heritage, and at international design showcases, where the need to innovate resonated strongly.
These moments cemented our philosophy, to celebrate heritage while pushing the boundaries of design. The launch of our flagship collection, which harmonized traditional and contemporary aesthetics, solidified Rowa’s identity as a brand that honours the past while looking to the future.
Question 4. Rowa’s Jewels isn’t just about crafting jewellery but about creating timeless legacies. How do you balance honouring your heritage while staying ahead in the competitive and ever-evolving luxury design market?
Answer : For us, balancing heritage with modernity starts with staying true to our roots. We take immense pride in our craftsmanship, ensuring every piece reflects the authenticity and values passed down through generations. At the same time, we embrace innovation by integrating modern techniques like 3D modelling and exploring sustainable materials. Personalized customer relationships also set us apart. By building long-term connections with clients, often spanning generations, we foster loyalty and trust. Our pieces are not just bought; they become cherished symbols of family stories and legacies.
Listening to the preferences of Millennials and Gen Z has been pivotal in staying relevant. These generations value sustainability, storytelling, and timeless designs. By blending classic artistry with contemporary trends, we ensure Rowa’s Jewels offers something meaningful for every client. It’s this fusion of tradition and innovation that keeps us ahead in an ever changing market.
Question 5. As a visionary entrepreneur, what is your creative process for translating the family’s legacy and your personal inspirations into the bespoke designs that Rowa’s Jewels is celebrated for today?
Answer : The creative process begins with storytelling. Each piece starts with understanding a client’s vision and the values that make their story unique. Our family’s connection to rare gemstones and traditional craftsmanship provides a rich emotional foundation for every design. Personal inspiration also plays a role. From global art movements to architectural marvels and the beauty of nature, I draw from diverse influences to shape our aesthetic direction. These ideas are then merged with traditional Indian motifs, creating designs that feel both timeless and contemporary.
Handmade jewellery is at the heart of what we do. Each piece is brought to life by skilled artisans who combine classic techniques with modern tools, ensuring it resonates with the wearer and leaves an impact on anyone who sees it. Ultimately, this process is about balance, honouring the family’s legacy while infusing it with a forward looking perspective. It’s this approach that defines Rowa’s Jewels as a beacon of bespoke luxury.
