Simran Sainani, the visionary founder of Curl Care, is on a mission to revolutionize the beauty industry by offering high-quality, thoughtful products specifically designed for curly and wavy hair textures. From her own struggles with embracing her curly hair to launching India’s first dedicated curl salon, Simran’s entrepreneurial journey is rooted in her passion to empower others to embrace their natural beauty. Through Curl Care, she’s not only creating products but also advocating for a more inclusive beauty standard that celebrates individuality and authenticity. In this exclusive interview, Simran shares her inspiring journey, the challenges she faced, and her vision for the future of curly hair care.
1. What inspired you to start Curl Care, and how did your personal experiences with curly hair shape the direction of the brand?
Curl Care was born out of my personal journey of embracing my curly hair. Growing up, I struggled to find products tailored to curly textures in India, which left me experimenting with unsuitable options. This frustration inspired me to create Curl Care as a solution for those with similar challenges. I wanted to provide a brand that celebrates curls, empowers individuals to embrace their natural hair, and simplifies the curly hair journey with high-quality, thoughtfully formulated products.
2. Your journey from fashion design and digital marketing to health and wellness is intriguing. How did these diverse fields contribute to your approach as an entrepreneur in the beauty industry?
Fashion design taught me the importance of aesthetics, creativity, and attention to detail, while my experience in digital marketing at Purplle.com introduced me to the consumer behavior side of the beauty industry. These fields gave me a holistic understanding of how to build a brand that resonates visually, communicates effectively, and meets consumer needs. Combining these skills has allowed me to innovate and build a strong presence for Curl Care, from product design to marketing strategies.
3. Curl Care has a powerful message of empowering women to embrace their natural hair. What challenges did you face in advocating for this shift in beauty standards, and how did you overcome them?
One major challenge was changing the deeply ingrained perception that straight hair is the standard of beauty. Many people viewed curly hair as unruly or unprofessional. Educating the market and building a community were pivotal steps. We leveraged social media to share stories, tips, and transformations, creating a space where curly-haired individuals felt seen and celebrated. Collaborating with influencers and stylists who aligned with our vision also helped amplify this message, slowly shifting beauty standards towards inclusivity.
4. As a woman entrepreneur, what have been the key hurdles you encountered while building your business, and how did you navigate them?
Starting Curl Care involved wearing multiple hats and overcoming societal biases about women in leadership roles. One significant hurdle was accessing resources and networks in a traditionally male-dominated business environment. I navigated this by seeking mentorship from industry experts and building a reliable team that shared my vision. Staying adaptable and resilient in the face of challenges has been key to overcoming obstacles.
5. Curl Care has grown significantly since its inception. What has been the most rewarding moment of your entrepreneurial journey so far?
The most rewarding moment was when we opened the first dedicated curl salon in Mumbai. Seeing clients walk in with hesitation and leave with confidence, fully embracing their natural curls, was incredibly fulfilling. It reinforced the impact of our mission to redefine beauty standards and empower people to celebrate their individuality. Every positive review and personal transformation reminds me why I started Curl Care.
6. Looking ahead, how do you envision the future of curly hair care and the broader beauty industry’s relationship with natural textures? What legacy do you hope to leave behind?
The future of curly hair care is promising, with growing awareness and acceptance of natural textures. I envision a world where diversity in beauty is celebrated, and everyone feels confident in their skin and hair. My hope is to leave behind a legacy where Curl Care is remembered not just as a brand but as a movement that empowered people to embrace their authentic selves. I aim to continue innovating and advocating for inclusivity in the beauty industry.
