Ahmedabad, (Gujarat), [India], October 05, 2024: In a strategic move to transform prenatal care in India, Rita’s Pregnancy 101 has launched a mobile app that brings expert-led pregnancy fitness classes directly to expectant mothers’ smartphones. This innovative step marks a significant milestone in the company’s 15-year journey of empowering women through comprehensive prenatal education and support.
Founded by Rita Singha in 2009, Rita’s Pregnancy 101 has grown from a single centre in Ahmedabad to a network of seven locations across three cities. Inspired by her own pregnancy experience in Melbourne, Rita set out to bring international-standard antenatal care to India. “Every expectant mother deserves access to scientifically-driven, research-based prenatal care,” says Rita, a certified Lamaze and HypnoBirthing practitioner.
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Its holistic approach sets Rita’s Pregnancy 101 apart in the market. The program doesn’t just focus on physical fitness; it addresses the psychological and spiritual aspects of pregnancy as well. This comprehensive method has earned over 1200 positive online reviews, reflecting its effectiveness and the trust it has built within the community.
The launch of the mobile app in July 2024 represents a quantum leap in accessibility. Now, expectant mothers across India can access expert guidance, easy-to-follow exercise routines, and live trainer-led classes, regardless of their location. “Our app is more than just a technological advancement,” Rita explains. “It’s a movement towards making prenatal wellness accessible, putting expert-led, comprehensive pregnancy care into the palms of expectant mothers across India.”
The importance of this innovation cannot be overstated. In a country where maternal health outcomes vary widely between urban and rural areas, the app has the potential to bridge critical gaps in prenatal care. It offers a standardised, high-quality program that can reach women in remote areas who might otherwise lack access to such resources.
Moreover, the app fosters a sense of community among users, connecting expectant mothers across the country. This network of support can be crucial for women navigating the challenges of pregnancy, especially in areas where traditional support systems may be lacking.
As Rita reflects on this digital milestone, her vision for the future is clear: “We’re not just preparing women for childbirth; we’re nurturing a community of empowered mothers. Through our digital platform, we’re reimagining pregnancy care for the modern Indian woman, blending ancient wisdom with cutting-edge science.”
With over 7000 women already benefiting from their online classes since 2017, Rita’s Pregnancy 101 is poised to make an even bigger impact with this mobile app. It’s not just a step forward for the company; it’s a leap towards a future where every expectant mother in India has access to world-class prenatal education and support.
