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Building a Brand with Heart: Lessons from a Mompreneur

- By Sana Moiz, Founder, EduSpark Toys

Team Fabulous She by Team Fabulous She
April 17, 2025
in Women Entrepreneurs
0
Sana Moiz, EduSpark Toys, Mompreneur, EduSpark Toys
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Becoming a mother changed me. It reshaped my priorities, rewired my sense of time, and redefined success. But more than anything, it made me braver.

Before motherhood, I measured productivity in deadlines met, presentations delivered, and goals ticked off. After my child was born, I started measuring it in moments—those quiet, everyday wins like calming a tantrum, catching a smile, or hearing a new word spoken. It’s in those moments that a seed of entrepreneurship began to grow.

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The Birth of Two Journeys

Motherhood and entrepreneurship have more in common than we give them credit for. They both demand patience, resilience, sleepless nights, and an ability to adapt constantly. They both come with overwhelming responsibility—and immeasurable joy.

When I began my entrepreneurial journey, I didn’t have a blueprint. I had instincts. I had ideas scribbled during nap time, calls taken between feeds, and a heart full of questions: Can I really do this? Am I being selfish for trying? Will I be enough—for my business and my child?

What I didn’t realise then was that asking those questions made me more prepared than ever to lead—with empathy, with clarity, and with purpose.

Redefining Hustle

The world often glorifies the relentless hustle. But as a mom, I couldn’t afford to run on fumes. I had to create a version of success that didn’t come at the cost of burnout. That meant being okay with slower days, flexible plans, and redefining “balance” as something fluid, not fixed.

Motherhood taught me to embrace uncertainty with grace—and that skill, it turns out, is gold in business too.

Guilt is a Constant Companion—But So is Growth

Let’s talk about the guilt. The guilt of missing a school event for a client meeting. The guilt of checking work emails while pretending to watch a cartoon. It lingers. But over time, I’ve learned not to let guilt overshadow growth.

My child doesn’t just see me as a mother—he sees me as a woman building something of her own. That visibility matters. That example matters. And that’s a lesson I hope he carries into his own future.

Lessons I Hold Close

If I could pass on anything to a fellow mom with a dream in her heart, it would be this:

  • Start scared. Confidence doesn’t come before you start—it shows up after you do.
  • Don’t aim for perfection. Aim for progress.
  • Find your tribe. Other women, other mothers—people who get it, and get you.
  • Let your child be your teacher. They’ll show you what matters—and what doesn’t.

Today, my brand, eduSpark Toys, is an extension of the values I hold as a mother—curiosity, compassion, and conscious choices. But it’s not the brand I’m most proud of building. That title belongs to the little human who calls me “Mom.”

And the woman I’m still becoming, because of him.

About the Author:

Sana Moiz, Founder of EduSpark Toys — positioned as a thoughtful, purpose-driven entrepreneur passionate about early learning and play-based education. Let me know if you want it tailored toward a specific theme like funding, mompreneurship, impact, or business growth.

Tags: EduSpark ToysmompreneurSana Moiz
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