“In the journey of exploration to develop a factual and result-based journey in growth system, our newspaper engages in a compelling conversation with Dr. Deepa Nagarajan, delving into the profound insights presented in her groundbreaking article, ‘Decoding Growth: A Pioneering Exploration of OKRs and OGSM,’ offering readers an in-depth perspective straight from the author herself.”
1. Author Profile:
Dr. Deepa Nagarajan, an eminent Indian author, has ventured into uncharted territory with her groundbreaking work on growth models like OKRs and OGSM. In this exclusive interview, she shares insights into the inspiration behind her book and the significance it holds for leaders and startup founders.
2. Unveiling the Book:
Dr. Nagarajan’s book marks a historic moment as the first of its kind, offering a comprehensive exploration of growth models by an Indian author. Focused on demystifying the myths surrounding OKRs and OGSM, the book also empowers leaders by placing the control and tools for managing growth squarely in their hands. The author envisions it as a guiding success case for readers who apply these principles effectively.
3. Inspiration Behind the Story:
Driven by the alarming success rate of OKR implementation in organizational growth—hovering as low as 15-20%—Dr. Nagarajan embarked on a profound research journey. Appalled by these statistics, she sought to understand the root causes behind these failures, leading to the decision to decode and present the mysteries and misconceptions surrounding OKR practices.
4. Writing Journey and Impressions:
The writing journey, according to Dr. Nagarajan, evolved from a simple exploration of OKR principles into a deep, well-researched treatise on organizational growth and scalability. The expansion of the topic during the writing process left her amazed at the depth and breadth of the final manuscript.
5. Connect with the Author:
When asked about the most resonant aspect of the story, Dr. Nagarajan emphasizes the practical applicability of the principles she elucidates, making it a valuable resource for leaders and startup founders seeking to navigate the complexities of growth.
6. The Must-Read:
Dr. Nagarajan asserts that her book is a must-read for any leader or startup founder aiming to grasp the principles of growth and scale. It serves as a guide for informed use of growth models like OKRs and OGSM, ensuring sustained momentum in organizational growth. The book, she suggests, is a preventative measure against future challenges, urging readers to understand the terrain and milestones before embarking on their growth journey.
7. Future Endeavors:
While Dr. Nagarajan remains tight-lipped about the hardest scene to write and the best advice received, she hints at another upcoming book. Her next project delves into the true meaning, principles, and leadership practices of Diversity, Equity, and Inclusion, emphasizing the importance of fostering a truly DEI-driven company.
8. Author’s Tip:
For aspiring writers, Dr. Nagarajan’s evergreen tip is to research their topics thoroughly, ensuring the writing establishes unequivocal subject matter expertise.
Dr. Deepa Nagarajan’s book stands as a beacon for those navigating the complexities of organizational growth, providing invaluable insights into the world of OKRs and OGSM.